The phenomenon of Psychic Reviewers appears again on Amazon. These guys are clever. So clever that they have the ability to review a book that, not only have they not read, but hadn’t even been released to the public. We started posting books out on the 21st June. It’s only in the coming week that the book will be available from Amazon, Waterstones, WHS etc, , or indeed anywhere else apart from our web site, where was exclusively available until week commencing 25th June. So, reviews dated 22nd, positive or negative, cannot be based on a solid reading of the book. Reviews dated 23rd, must include speed readers. However, based on the hysterical (in every sense), malicious reviews placed that day one doubts that basic reading, far less speed reading, was within the grasp of those posting rather silly comments. Some, sadly, see the Amazon review facility as an opportunity to promote petty personal vendettas rather than to actually read the book.
It’s all very reminiscent of reaction to Phil’s Downfall book, which was the focus of a very determined campaign to not only badly review the book but to actually threaten retailers who stocked it and a newspaper which serialised it. Happily, the result was to provoke an amazing amount of support for the book and the author. To say the campaign to discredit the book backfired is an understatement. The malicious campaign propelled the book to number 8 in Amazon’s main book chart. And they’ve started again. Don’t they ever learn? Hopefully not:)
Reviews, good or bad, are facts of life. No one should publish if they can’t handle reviews. But you have to wonder at the motivations of those who feverishly post a review on a book that they clearly have not read.
Fortunately, all the Psychic Reviewers achieve is to help folk who already hate an author hate him/her a bit more, and those who love an author love him/her a little more. As with Phil’s Downfall book, these chaps actually help sales. They’re a marketing man’s dream.