There's nothing new or unusual about Mainstream Media either undervaluing or even ignoring stories of gigantic interest to the public. Often, incessant pressure from social media has the opposite effect logic might expect it to. For instance, social media is still seen as 'uppity' and too 'unqualified' to comment on issues. And so, the more the clamour for discussion from 'ordinary' people, the more resistant the 'paid' (some might replace 'paid' with 'bought') opinion formers are to 'stoop' to acknowledge.
So, what results is a stand off between the great unqualified and the superannuated. Social media is competition and its competition that often has its finger on the pulse more than MSM does. For MSM to pick up a major story it previously ignored is seen by MSM as a climb down, an acknowledgment that it was off the pace, behind the pack.
The examples are legion. My lifelong observation is that the media in our supposed democracy, far from being impartial and fearless is riven with self-interest and timidity. There are exceptions of course. But why are they only exceptions? What retards the natural impulse of journalists to forage for stories?
My interest in media coverage of Northern Ireland was inspired by being there for the equivent of three months a year for over 15 years and seeing the biggest story of the Troubles, that of institutionalised Collusion, being ignored by all but a few courageous journalists. The notion that it existed was the preserve of 'extremists', 'IRA propagandists' and the like. Because people on the ground experienced it, and saw it being ignored, this created a disconnect between many people and the media - and the state that the media proported to report on. Such alienation 'inspired' a generation of conflict. Collusion is now universally accepted by all apart from some flatearthers, but so what? The secret of its existence survived long enough for Collusion to serve its purpose.
Of course, Collusion survives in other theatres; Iraq, Afghanistan, Libya (there are UK boots on the ground there. MSM might tell you that in like ten years). And of course, there's the gigantic Collusion between Turkey, Saudi and ISIS. Just as in Northern Ireland, those of us who can see clearly the patterns are decried as 'extremists' 'conspiracy theorists' etc etc. But, just in Northern Ireland, our 'extremist' narrative will become the universally accepted one - only after though the Collusion had served its purpose. In this instance, the purpose is regime change in Syria. That will happen under a different guise (the canonisation of Syria into NATO friendly areas, and others, thus threatening the viability of the state).
The question is though, why are the big stories (NATO via Turkey Colluding with ISIS whom we are in theory 'fighting') ignored by the vested-interest ridden MSM? That's answering my own question. Why are gigantic stories left to social media guys, both 'qualified' and 'unqualified' non-beholden types. Answering myself again there.
Then look at the people who swallow the MSM narrative and respond with anything between hysteria and disdain to claims that they are not bring told the whole story and that their innate decency is being played by cynical forces. This is the very essence of unconscious Collusion.
Let's hope that Social Media continues to be a conscience for both MSM journalists and those of wider public who sense something is not adding up here. Don't be afraid to smeared as 'extreme'. 20 years later, they'll be calling you 'right'.